THE CORE LANGUAGE KIT
Clear language for partnerships, referrals, and confident conversations
What this isÂ
The Core Language Kit is a focused piece of work designed to help you connect to your message and articulate why you’re different - without feeling like you’re selling yourself or over-explaining.
It’s not about rewriting your website.
It’s about creating language you can stand behind and use naturally when talking to people - especially with industry partners who are time-poor.
Who this is for
This is for you if:
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You know you do excellent work, but struggle to explain why you in a simple way.
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You dislike talking about yourself and prefer your work to speak for you.
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You tend to over-explain when you’re put on the spot.
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You want consistent language you can use in conversations, emails, networking groups and referrals.
The real problem this solves
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Most professionals don’t struggle with what they do — they struggle with owning their difference.
Without clear core language:
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Conversations run longer than they need to
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Your value gets diluted by detail
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Partnership opportunities feel harder than they should
The Core Language Kit gives you consistent brand language you can use under pressure in conversations, introductions, and partnership discussions — without needing to think on the spot or explain more than necessary.
What we’ll create together
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You’ll receive a set of practical, spoken-first language tools, including:
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A clear, grounded answer to “Tell me about yourself”
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Short versions of your message (15-second and 30-second)
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Partnership-specific language for conversations with your industry partners and ideal clients
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Clear referral language others can use to introduce you
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Email template to reinforce the same message in writingÂ
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A core anchor line that helps you avoid over-explaining
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This language is designed to:
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Feel comfortable to say out loud
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Be consistent across conversations and emails
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Allow others to talk about you clearly and confidently
