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I’m Monica Kade.
I work with founder-led brands who know what they do —
but struggle to articulate it clearly, consistently, and with confidence.
Not because they lack expertise.
But because brand thinking gets heavy when you’re too close to it.
For more than 15 years, I’ve helped founders and leadership teams clarify how they think about their brand, position it in the market, and communicate it with intent.
My work sits at the intersection of brand strategy, language, and decision-making — helping businesses move forward with clarity instead of second-guessing.
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I believe brand clarity creates ease across your business.
When clarity is missing, everything takes more effort: decisions stall, messaging fragments, and progress feels harder than it should.
My role isn’t to add more words.
It’s to help you think clearly — and then translate that thinking into brand language that holds as your business evolves.
I work at the thinking level first:
clarifying what matters, defining what differentiates, and shaping language that stays consistent under pressure.
In 2026, I deliver this work through a proprietary Digital Partnership called MONICA OS — helping you think clearly and say it well. It's designed to support founders who don’t want to carry the weight of brand thinking on their own.
It’s not about more content. It’s about fewer explanations, cleaner decisions, and language that's unmistakably, you.
I work best with thoughtful, capable founders
and leadership teams.
You’re likely: time-poor. Close to the work.
Clear on what you do, but tired of explaining it over and over.
You don’t need hype or pressure.
You don’t need another framework to learn.
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You're after brand consistency.
And, a clarity that sticks as your business grows and changes.
If we work together, you can expect considered thinking, clear language, and communication that respects both time and trust.
I’m selective about the work I take on — not because I’m rigid, but because this level of clarity matters. When it’s right, it changes how a business operates.
If that resonates, you’re in the right place.
BRIEF ME HERESome of the work that led me here
A few things that shaped how I work
Most people know me as a copywriter first. That makes sense since words have always been my craft. Over time, the work evolved. What looked like copy was often strategy underneath.
A few chapters that shaped how I work:
- I'm an Aerobatic Pilot with a Private Pilot Licence. Currently on the tail end of completing my Commercial Pilot licence. I started flying in 2021, and it's a huge love of mine.
- At 20, I launched my first entrepreneurial venture Mink Magazine (we were 1 of 10 global digital magazines at a time when blogs barely existed). I ran it in Sydney & Melbourne with a creative team.
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At 20, I launched my first entrepreneurial venture, Mink Magazine, one of ten emerging global digital magazines at a time when blogs barely existed. I ran it across Sydney and Melbourne with a creative team.
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Two years later, I created Career Confessions, a signature interview series exploring how people actually build professional success — featuring entrepreneurs, executives, and public figures.
- Anthill Business Magazine nominated me a Top 30 under 30 Entrepreneur in 2008.
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I host the Leaders Lane Podcast, with over 78,000 global listeners. I’ve interviewed people such as Lewis Howes, Chase Jarvis, Cathy Heller, Kate Northrup, The Oprah Winfrey Leadership Academy for Girls, Guy Kawasaki, Lisa Messenger, Bethany Hamilton, Luke Hines, Scott Gooding, and Sherri Salata.
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I’ve spoken at events and institutions including Commonwealth Bank of Australia’s Wired for Wonder, Northside Clinic, Vibewire’s FastBREAK U-Turn, and Macquarie University as part of the AIESEC tour.
CLIENT PRAISE
It's inspiring to see my clients hit milestones, win awards and take their businesses to the next level because they engaged me as their messaging partner. Below are some kind words of praise.
"Monica is always a delight to work with. She has a very strategic mind and great attention to detail. She's worked on a number of projects for us at the studio and can craft thorough copywriting to different tones of voice. I also appreciate a lot how reliable and professional she is."
Mathilde Delatte, Founder & Creative Director at Belleville Studio
"Monica's ability to capture and effectively communicate the essence of a brand is one of her greatest strengths. Working with Monica has been a pleasure. Her professionalism and reliability are unparalleled, consistently delivering high-quality copy that exceeds expectations."
Jarrad Collings, Founder & Creative Partner at The Cowboys
 "Monica was a pleasure to work with and really did help me discover my 'Why'. Going through the Brand Voice and website copy writing process given me clarity and the ability to communicate my messaging with confidence. I highly recommend Monica."
Peter Sprekos, By Design Business Accountants & Advisors
I first engaged Monica about six months ago to help me with my lash industry awards submission (I made Top 5 Finalist!). We then worked on my website copy. I was very impressed with her attention to detail, and how quickly she got the work done. Since then, we've worked together on numerous projects across three of my brands, including blog posts, lead magnets, marketing emails, and social captions. I cannot recommend Monica highly enough! I'm so glad we met!"
Lauren Lappin, Beauty Entrepreneur, Owner Allure Lash and Beauty Bar & Runway Lash Co.
Follow my podcast: Leaders LaneÂ
Leaders Lane connects you with entrepreneurial powerhouses sharing practical insights drenched in leadership wisdom.
Each conversation empowers you to create a life and business with depth and impact. Let's jump in the Leaders Lane.
Follow the show. Leave a review and be part of our leadership community! You ready?
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Impact in Action
This is what happens when you communicate with purpose, clarity and power.
