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Lookin' for a wordsmith?
I’m Monica Kade, creative Copywriter with a strategic edge.
And host of the Leaders Lane Podcast (with high profile guests).
My philosophy? Communicate with purpose, clarity and power.
I don't just write words - I help businesses like yours position their brand through compelling messaging. It's strategic. It's big picture thinking.Â
So, think of me as your (black belt) word-ninja.
My response time is wicked-fast.
My copy?
Hotter than Angelina Jolie in a little black dress—swoon.
Partner with me when you want to uncover the essence of what you do and turn that into powerful messaging.
Because my copy fires words of impact straight into your customer's heart. It gets under their skin to inspire, empower, educate, charm, and sell until
they scream: Oh. My. God—I love this brand!
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AM I FOR YOU?
You’re likely time poor, have a love-hate relationship with words—and, weren’t a fan of your English teacher.
And, me? I LOVE words (tick).
Writing your brand messaging lights my fire, but I refuse to stuff around (double tick).
If I take you on as my client, I’m serious about helping your business generate leads, sales or increase its presence in the world. I don’t take that lightly.Â
I’m not cheap, and I deliver ON TIME. I’m a wordsmith true to my word.
BOOK A 15-MIN CHATWHY HIRE ME AS YOUR COPYWRITER?
I could tell you all about all the major brands I've worked with and the 2000+ projects I've wordsmithed—or I could tell you about why I love what I do. After all, it's the number 1 question I'll be asking you when we work together.
For me, writing is like breathing. It's effortless. It's where I am most free and feel insanely alive. I love it (almost) as much as flying a plane upside down—and that's a lot. Summoning words from infinity and onto the page is my mastery; it's my flow state.
My ability to tap into that space gives me a competitive edge. The phrasing, tag lines, and signature brand messaging presents itself in the moment, and BOOM! Before you know it, your shiny-new brand messaging, the words that'll attract your ideal clients and help you make a profitable career doing what you were born to do... YES, all that makes a smooth landing in your inbox.
If copywriting doesn't feel like that for you, let's discuss your project.  Â
RAD STUFF I'VE DONE!
MY STREET CRED
From soaring through the skies as an aerobatic pilot to building a successful copywriting career, here are just a few of the highlights:
- I'm an Aerobatic Pilot with a Private Pilot Licence. Currently on the tail end of completing my Commercial Pilot licence. I started flying in 2021, and it's a huge love of mine.
- At 20, I launched my first entrepreneurial venture Mink Magazine (we were 1 of 10 global emerging digital magazines at a time when blogs barely existed). I ran it in Sydney & Melbourne with a creative team.
- Two years later, I launched the successful Career Confessions blog; a 12 signature question interview series featuring celebs, entrepreneurs and executives on how they achieved professional success.
- I was the former Managing Editor for print publications: Aspire and My Business magazine. Within 4-months of rebranding Aspire, I took it from a digital to print mag—without print experience.
- Anthill Business Magazine nominated me a Top 30 under 30 Entrepreneur in 2008.
- My podcast has 68.4K global listeners. I've interviewed Lewis Howes, Chase Jarvis, Kate Northrup, The Oprah Winfrey Leadership Academy for Girls, Guy Kawasaki, Lisa Messenger, Bethany Hamilton, Luke Hines, Scott Gooding, Sheri Salata & others.
- I’ve spoken at Commbank’s Wired for Wonder, Northside Clinic, Vibewire’s FastBREAK U-Turn and Macquarie University’s AIESEC Tour.
CLIENT PRAISE
It's inspiring to see my clients hit milestones, win awards and take their businesses to the next level because they engaged me as their copywriter. Below are some kind words of copywriting praise.
"Monica is always a delight to work with. She has a very strategic mind and great attention to detail. She's worked on a number of projects for us at the studio and can craft thorough copywriting to different tones of voice. I also appreciate a lot how reliable and professional she is."
Mathilde Delatte, Founder & Creative Director at Belleville Studio
"Monica's ability to capture and effectively communicate the essence of a brand is one of her greatest strengths. Working with Monica has been a pleasure. Her professionalism and reliability are unparalleled, consistently delivering high-quality copy that exceeds expectations."
Jarrad Collings, Founder & Creative Partner at The Cowboys
 "Monica was a pleasure to work with and really did help me discover my 'Why'. Going through the Brand Voice and website copy writing process given me clarity and the ability to communicate my messaging with confidence. I highly recommend Monica."
Peter Sprekos, By Design Business Accountants & Advisors
I first engaged Monica about six months ago to help me with my lash industry awards submission (I made Top 5 Finalist!). We then worked on my website copy. I was very impressed with her attention to detail, and how quickly she got the work done. Since then, we've worked together on numerous projects across three of my brands, including blog posts, lead magnets, marketing emails, and social captions. I cannot recommend Monica highly enough! I'm so glad we met!"
Lauren Lappin, Beauty Entrepreneur, Owner Allure Lash and Beauty Bar & Runway Lash Co.
Follow my podcast: Leaders LaneÂ
Step into the world of inspiring leaders, entrepreneurs, and change-makers! On the Leaders Lane Podcast, we dive deep into powerful stories, practical advice, and transformative experiences that will guide you on your own path to success. Tune in for expert insights, actionable strategies, and conversations that spark growth. Don’t miss out—follow, listen, and get inspired today!Â
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