STRATEGIC MESSAGING FOR AMBITIOUS FOUNDER-LED BRANDS.
Where deep behavioural psychology meets conversion-ready signature messaging
built for you â not the masses.
LET'S CHAT âď¸
So, youâve got the vision. The instinct.
An idea. There's a pull in your chest that says,
building this business matters.Â
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I'm Monica Kade, your strategic messaging co-pilot. Let's buckle in!
If your business idea hasn't landed or brand message is still circling...
if your words feel like guesswork, you wonât get far.
You need clarity before take off.Â
You need a voice that knows exactly where itâs headed.
Thatâs where I come in.
I help founder led brands establish the business they were born to build. With a voice that's bold, unmistakable, and aligned with who they truly are.
Because when your message is dialled in, your brand has wings.
I know this because I live it. When Iâm not deep in brand strategy, Iâm up in the sky (literally) â flying aerobatic planes. Up there, nothing is vague. Nothing is uncertain. You either own the moment â or it owns you.
Be the courageous action taker I know you are.
Let's get your brand ready for take off (your business deserves it).
LET'S CHAT! 14+
Years experience
copywriting.
500+
Clients in Australia, US,
New Zealand & Europe.
2100
Copy projects
completed.
$2.5M
Secured for client
with one pitch letter.
MY TAKE-OFF FORMULAâ˘
PURPOSE PHASE
It's the 'Oh, thank god I'm finally doing this' aka Purpose phase! Your signature brand DNA and voice crafted using behavioural profiling and positioning strategy.
CLARITY PHASE
Ahh, the place of Zen. In the Clarity phase, everything clicks into place. We craft messaging with proven conversion frameworks that the human brain trusts and remembers.
POWER PHASE
Ka-pow! This is where your brand goes from solid to unstoppable. We build a systematic approach that commands attention and premium prices. Youâre not just part of the conversationâyouâre leading it.
MY
CLIENT WINS
AND RESULTS.
- Drove $5M+ in luxury property sales through strategic messaging.
- Secured $2.5M contract with a single pitch letter.
- Secured 7 print magazine features for the same personal brand.
- Secured client brand spot on Channel 9âs The Block.
- Boosted website lead conversions by 150%.
- 33% revenue increase for cleaning company in two weeks!
- 5 x Client Industry Awards nominations & wins.
- Campaign content for VISAâs 2024 Womenâs World Cup.
- Campaign content Commonwealth Bank, Breville & Kerrygold.
- Written 500+ LinkedIn profiles.
- 500+ websites written.
HOW WE WORK TOGETHER
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CLIENT PRAISE
"I have secured the most speaking events in six months that I've ever had, and been accepted to write for no less than seven print magazines! I couldn't have found Monica at a better time. Not only did she help me clarify the core message that underpins my personal brand, but she helped to build confidence in expressing that message both as a speaker and as a writer."
Dr Rebecca Ray, Clinical Psychologist, Author, Speaker
"I had been looking to define my brand and share more content, but was short on time and lacked clarity and support. Enter Monica, who was able to step in to help me articulate my brand voice and turn thoughts into my personal brand for LinkedIn. She's an excellent communicator, moves fast and we quickly developed an effective working rhythm."
Aaron LePoidevin,
Managing Director,
Griffith Hack
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"Monica is a rare gem in the world of digital marketing and a trusted partner in helping businesses, coaches, and consultants build a captivating online presence. She invests time to truly understand the essence of a brand, its values, and its audience, ensuring that every piece of copy is aligned with the brand's identity and resonates. I wholeheartedly recommend Monica Kade."
Steven Skinner, Managing Director, Netgain, APAC
"The Problem: Underperforming copy. The Solution: Monica Kade. I wasn't sure if I should be hiring a sales gun or copywriter, I briefed Monica on my troubles, and she said she could help. Monica immediately got to work, crafting her magic across my design, crossing t's and dotting I's and delivered me a new set of words that increased my lead generation by up to 150%."
Benjamin Williams,Â
Director, 55 KNOTS
 Where behavioural psychology meets conversion-ready messaging.Â
 Choose your strategic approach to messaging that actually converts.
Ready for precision messaging that makes you unforgettable to your ideal clients? Â
BOOK A 15-MIN CHAT
