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Ever had this knowing that there’s “something more”?

That your business has “something” incredible to offer the world…
And, if you could just translate your vision into a tangible brand
or speak to your ideal customer so they actually hear you ...
You'd feel on purpose, have clarity and soar with precision.

Spots Are Limited – Book Now

Here’s the good news …

You’ve got a idea. You’ve got something to share.

People trust you. They refer you.
They know you’re good at what you do.

But when it comes to packaging up that ‘idea’ and sharing it beyond your immediate circle — i.e., on LinkedIn, on stage, or your website — your message feels vague, doesn’t it?

You’re not making the impact you know you’re capable of.
You’re playing it safe.
Too much AI, and not enough you.
And you’re strapped for time!

You know your work could help more people…

Yes, you do. And, that’s a sign you’re ready to move. Right now. With clarity, conviction and purpose.

You’re tired of playing small. You’re hand-over-heart ready to show up differently!


And you ...

  • Want a signature message that reflects the depth of what you do.
  • Crave clarity in your positioning so people instantly get it.
  • Want to feel confident sharing who you are and what you offer.
  • Make an impact and grow a profitable business.

You’re ready for alignment! For effortless strategy.

To BE the BRAND that doesn’t feel like you’re a contortionist—bending yourself into a pretzel or playing a “character online”.

That’s exactly what the Brand Essence Mastermind is designed to deliver!

The Brand Essence Mastermind

Video Poster Image

STARTS SEPT 1ST, 2025. LIMITED TO 15 PEOPLE


The Brand Essence Mastermind is a 6-week, high-touch experience where we uncover your brand’s true DNA, and package it into sharp, high-converting messaging flight plan that’s runway-ready.

It’s for start ups, side-hustles, and emerging brands.
If you’re ready to step into your next chapter with clarity, confidence,
and a message that moves people...

This foundational work allows everything else—your website, your LinkedIn presence, your speaking profile, your pitch, and your socials — to be consistent and finally make sense.

SPOTS ARE LIMITED – ENROL HERE

What’s Inside the Brand Essence Mastermind?

Bio

WEEK 1: DISCOVERY & STRATEGY

Unearth your unique brand DNA.

  • Project Admin (aka Onboarding Your Awesomeness) – All the little things that make your experience seamless.
  • Independent Research – Industry, positioning, and competitor analysis.
  • 2 × Client Personas – Map out who you’re talking to and how to connect with them.
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.
Bio

WEEK 2: BRAND IDENTITY

Clarity, confidence, and a commanding presence.

  • What’s My Superpower? – Uncover your unique edge so you STAND OUT!
  • Origin Story – Share your story in a way that captivates and connects.
  • Mission & Values – Define your purpose in a way that moves people.
  • Brand Voice – Speak with clarity and consistency every time.
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.
Bio

WEEK 3: MESSAGING FRAMEWORK

Sticky messaging — like velcro for your brand.

  • Brand Positioning & Statement – Clarify where you stand, so the right people lean in.
  • Tagline – Craft a signature line that sticks.
  • 2 × Brand Slogans – Impactful, repeatable phrases that reinforce your offer.
  • Signature System – Package your process into a framework that sells itself.
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.
Bio

WEEK 4: CONTENT STRATEGY

Stories that sizzle and content made easy.

  • 3 Brand Pillars – Create a clear framework that makes content a breeze.
  • Idea Bank Roll – Build a content vault that never runs dry.
  • Creating video content – How to create short form scripts and video content FAST!
  • BONUS: Storytelling Superplay Toolkit (Valued at $597) – Turn everyday moments into magnetic content for social.
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.
Bio

WEEK 5: BRAND ASSETS

Be seen, be strategic, and attract opportunity.

  • LinkedIn Profile Overhaul – Write an about section and title that attracts your ideal clients and opens doors.
  • Profile enhancements – Smart tips and tricks to boost visibility and work with the algorithm.
  • LinkedIn Blueprint Do’s & Don’ts – What to do (and avoid) to build influence faster.
  • Command attention with genuine must-read content – You want to be more active, but what do you talk about?
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.
Bio

WEEK 6: REVIEW & LAUNCH

Polished to perfection and ready to go.

  • Hot Seat Sessions – Get personalised feedback and live support from Monica.
  • Final Blueprint Review – Make sure everything is aligned, refined, and ready for the world!
  • Group Power Call – 90-minute group session with Monica. We deep dive into your story, goals, and vision.

Your messaging matters.

You don’t want vagueness. You want a messaging that moves.
And a clear direction so your brand soars. 

When you're ambitious, time-poor, and ready to make serious impact with your business...This mastermind gives you the fundamentals of brand. With bold messaging and strategic clarity so you can keep your eyes on the horizon
and your business in growth mode.

>>>  No more wondering how to explain what you do.

>>>  No more missing out on opportunities because you weren’t ready.

>>>  No more playing it safe.

This CLARITY BUILDING work UNLOCKS your ENTIRE BRAND!!!

→ ENROL TODAY

Spots are limited.
Start your transformation now.

In just 6 weeks you'll walk away with:


100% BRAND CLARITY and ready to take off FAST!

PLUS THESE TANGIBLES:

  • A proven framework to leverage daily—your foundation for all future brand communications: launches, sales pages, social media, email campaigns—everything!

  •  Impossible to ignore brand messaging—sharp, clear, and speaks to your buyers.

  • A brand that draws in the right clients and buyers — and leaves the wrong ones at the gate.

  • A LinkedIn profile that opens the runway to the opportunities YOU want.

  • Messaging that lands  - drop it into your pitch, bio, website with zero second-guessing.

  • The confidence to step up, speak up knowing your brand and messaging is 100% clear.

This is for you if:

  • You’re already established, but your messaging doesn’t sell or reflect your value.
  • You’re transitioning out of corporate and want to carve out your space as consultant, coach or speaker.
  • You’ve outgrown your current positioning and need a fresh, aligned foundation.
  • You’re done piecing things together and want a strategic, done-with-you solution.
  • You’re ready to stop sitting on your story and use it to build your brand.

WHAT CLIENTS SAY

 
 
 

The Cost of Inaction
(if you do nothing…)

  • Struggle to clearly articulate what you do and why it matters.
  • Get overlooked for opportunities you’re more than qualified for.
  • Remain invisible watching competitors build authority while you stay stuck.
  • Lose high-value clients to people who simply market themselves better.
  • Waste time second-guessing your messaging instead of confidently showing up. 
  • Look back and wish you started your personal brand sooner. 

Your Potential Unlocked
(If you take action…)

  • Own your voice—realise you have something to say & the world needs to hear it.
  • Speak with clarity, confidence, knowing exactly how to articulate your value.
  • Position yourself as the go-to expert, so opportunities come to you.
  • Attract more speaking, media, and partnership opportunities
  • Draw in high-value clients who instantly connect with your message.
  • Build a powerful presence that works even when you’re not in the room.

"I have secured the most speaking events in six months that I've ever had, and been accepted to write for no less than seven print magazines! I couldn't have found Monica at a better time. Not only did she help me clarify the core message that underpins my personal brand, but she helped to build confidence in expressing that message both as a speaker and as a writer."

Dr Rebecca Ray, Clinical Psychologist, Author, Speaker

"I had been looking to define my brand and share more content, but was short on time and lacked clarity and support. Enter Monica, who was able to step in to help me articulate my brand voice and turn thoughts into my personal brand for LinkedIn. She's an excellent communicator, moves fast and we quickly developed an effective working rhythm."


Aaron LePoidevin,
Managing Director,
Griffith Hack

"Monica is a rare gem in the world of digital marketing and a trusted partner in helping businesses, coaches, and consultants build a captivating online presence. She invests time to truly understand the essence of a brand, its values, and its audience, ensuring that every piece of copy is aligned with the brand's identity and resonates. I wholeheartedly recommend Monica Kade."


Steven Skinner, Managing Director, Netgain, APAC

"The Problem: Underperforming copy. The Solution: Monica Kade. I wasn't sure if I should be hiring a sales gun or copywriter, I briefed Monica on my troubles, and she said she could help. Monica immediately got to work, crafting her magic across my design, crossing t's and dotting I's and delivered me a new set of words that increased my lead generation by up to 150%."

Benjamin Williams, 
Director, 55 KNOTS

When your message is clear, your audience listens. When your brand is REALLY YOU, you become the go-to person in your industry.

I feel you’re worth the transformation you’re after. Do you?

I keep groups intimate and only work with 15 clients at a time—because delivering your in-demand Brand Essence Blueprint requires me to be fully present–and I refuse to half ass your reputation and mine. Once spots are filled, there’s a waitlist.

Unsure? On the fence?

If you know you need this, AND you put it off—remember, you can wait, but you can’t get a refund on lost time. And missing opportunities you could’ve been ready for hurts.

If this resonates with your vision and you want to live out your legacy

let’s start your transformation today.

Pay in Full

$9,997

(save $999 )

  • BONUS: Pay in full today and get a 45min 1:1 Power Consult with Monica
Enroll Now

Pay in 2:

2 x $4999

(save $999 )

  • Pay in 2: $4,999 (save $999)
Enroll Now

Pay in 4:

Split Payment

  • Pay in 4: $1,997 today, then 4 x monthly payments of $2,250
Enroll Now

PS. Need Cashflow Flex? Prefer to spread your payments?

We’ve partnered with Asset Alley to support your cashflow with flexible funding options. Learn More

RECAP: WHAT YOU’RE GETTING!

  • Weekly premium brand messaging & strategy worksheets — the same quality I use with my 1:1 clients
  • Deep psychological and narrative work to shape an authentic, magnetic brand
  • Strategic positioning designed to grow with you for years to come
  • In just 6 weeks, learn how to craft the foundational messaging every brand needs
  • 6 x 1-hour live Zoom coaching sessions to dive into each phase of your Brand Essence Blueprint
  • Private WhatsApp group for support and questions between sessions

SPOTS ARE LIMITED!!

STARTS 1ST SEPTEMBER

CLICK HERE TO ENROLL