THE BRAND LAB SERIES
For founders wearing multiple hats
and tired of figuring it out alone.
Three focused workshops closing the gap between
overthinking and showing up consistently.
Three real shifts.
It feels too hard because you're trying to do the content and marketing before you've done the foundation underneath it.
That's not a discipline problem. It's an order problem.
I run a Brand Communication Check with founders. Here's what it keeps showing me:
80% of founders have a clarity gap they don't even know is there.
70% say their brand hasn't caught up to their business.
That's what these sessions are for.
Here's the conversation nobody's having out loud
"I overthink and second-guess everything."
"I don't have time to figure it out properly."
"I've tried before and my efforts didn't stick."
"I don't know where to start or what to say."
If you nodded at any of those, you're in the right place.
Come along if you think:
You're good at what you do but struggle to communicate it simply and consistently
You've outgrown your current brand but haven't caught up to it yet
You second-guess your content before you post and sometimes don't post at all
You want to attract higher-quality clients but your message isn't quite landing
You're using AI to help with content but it doesn't sound like you
3-Part Brand Lab Series Workshops
WORKSHOP ONE
Brand Clarity
"It depends, but I use a lot of words"
That's the most common answer I get when I ask founders what happens when someone asks what they do. You can explain what you do. Sort of. Depending on the day. Or who's asking. And based on how much coffee you've had.
That's not a wording problem, it's a foundation problem. And it doesn't matter whether you're rewriting a post four times or not posting at all. Both come from the same place.
This session gets underneath it, so you walk out knowing what your brand actually stands on. Everything you write after this gets easier, because you finally know what you've got to say.
Time & Date
Friday 31 July, 2026
Online: 11:00am-12:15pm via Zoom
WORKSHOP TWO
Brand Alignment
"Inconsistent and doesn't sound like me."
That's how founders describe what creating content feels like right now. You know what you offer. But somewhere between the thinking and the doing, things get muddy.
Not because you're bad at explaining it, but because the pieces were never lined up in the first place.
That changes in this session.
You leave knowing where you sit, who you're for, and what you're not, which is the part most founders skip.
This workshop brings it back into line.
Time & Date
Friday 07 August, 2026
Online: 11:00am-12:15pm via Zoom
WORKSHOP THREE
Overthinking Loop
"I overthink and second-guess everything."
That's what five founders shared with me, when I asked what's getting in their way.
It starts with: I'm inspired and creating. Next, you're second-guessing. Rewriting. Overthinking and closing the doc.
The rewriting isn't the expensive part. The mental load of the thing you didn't publish runs in the background all week, and it costs you more than the content ever would.
This session gets to why the loop starts, which is almost always that the foundation underneath is wobbly. Steady that, and the second-guessing has nothing to feed on. This workshop breaks it.
Time & Date
Online: 11:00am-12:15pm via Zoom
How it works
75 minutes. Real work.
➼ Online via Zoom
Three Fridays, 11:00am AEST.
A small group, so you can join from wherever you are.
➼ You work on your brand, not a case study
You bring what you're stuck on. We work on that.
➼ 15 years of brand strategy, pointed at your foundation
I've done this with global brands and with founders working it out at the kitchen table.
Same principles, applied to where you're most stuck.
Each session stands on its own.
They also build, which is why most founders take all three.
TESTIMONIALS
What founders had to say about attending
The Brand Lab Series with Monica Kade
Book your spot today!
3-SESSION WORKSHOP
$330
+GST
The foundation, the alignment, and the loop that's been stopping you. Each one builds on the last.
You walk out understanding how to use your communication for pitching, selling and building your audience.
Hosted by Monica Kade
Brand strategist and copywriter with 15 years of experience working with founder-led businesses, startups and corporates. From VISA and L'Oréal to the business owner who's been figuring it out themselves for too long.
The Brand Lab Series came from the same conversation I keep having. Smart, capable people whose message isn't reflecting the level they're operating at. These workshops are the fix.
The Brand Lab Series Review
Hill Young
I had the opportunity to learn from Monica Kade's Brand Lab Series. Her workshops on brand clarity and brand alignment helped me think much more deeply about how a business communicates, not just what it offers.
What I appreciate most about Monica is her ability to bring clarity to complicated ideas. She has a very thoughtful way of helping business owners understand their message, positioning and audience without making the process feel overwhelming.
Mariana Tsecoutanis
As a small business owner, there have been times when I've felt completely overwhelmed. After 14 years in business, I reached a point where I was working 14-hour days and questioning whether I could continue. I knew I was working hard but all the pieces weren't coming together.
Working with Monica has completely changed the way I think about my business. She is incredibly generous with her knowledge, genuinely wants her clients to succeed.
Walk in overthinking.
Walk out with the foundation.
You've been figuring this out alone, and you've got further than most.
How much longer do you want to be doing it that way?
Your spot is waiting!
BOOK YOUR SPOT
Any questions, reach out here.
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