THE BRAND LAB: FOR FOUNDERS & BUSINESS OWNERS
You're not short on words.
You're short on certainty.
Three workshops to get clear on who you are, what you're saying and how to say it.
So you finally communicate what you do with conviction.
Most people want their brand to be seen, recognised and chosen.
But, when asked about how confident they are in their message and marketing, they say:
"It depends, but I use a lot of words."
"I overthink and second-guess everything."
"I don't know where to start or what to say."
"I've tried before and my efforts didn't stick."
If you relate, what's the solution?
Enter: The Brand Lab
A three-part workshop series built on The Communication Code. My framework for helping founders communicate with more clarity, alignment and certainty.
It starts with one principle:
Know Your Subject.
Now, this isn't just your industry.
Your subject is you.
Your business, your point of view, your message, and the thing you're actually here to say.
And, after 15 years of working with founders on their brands, this is where the breakdown begins - even with seasoned professionals.
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What's inside the 3-part workshop
Part 1
Get Clear
70 min
Find the message underneath everything you've been trying to say.
Who you are, what you believe, what the business stands for, what makes it different. You walk out knowing what your brand stands on, which is why everything you write after this gets easier.
Part 2
Get Aligned
70 min
Bring the communication into line with the business you're actually building.
Does the message reflect who you are now, where you're heading, and what you want people to feel? You leave knowing where you sit, who you're for, and what you're not. That last part is the one most founders skip.
Part 3
Stop Overthinking
70 min
When the doubt shows up, work out what kind of doubt it is.
Sometimes it's a real fear about visibility or rejection, and that deserves attention. Other times it's a signal that clarity is missing. Once you can tell the difference, the second-guessing has nothing left to feed on.
The outcome?
Clarity.
Clarity creates certainty. Certainty creates forward motion.
Everything becomes easier when you know
what you want to say and why you're saying it.
And then, you can go into the world and say it with conviction.
In a pitch. In your content. In proposals. In conversation.
TESTIMONIALS
What founders had to say about attending
The Brand Lab with Monica Kade
Hosted by Monica Kade
Brand strategist and copywriter with 15 years of experience working with founder-led businesses and corporates. From VISA and L'Oréal to the business owner who's been figuring it out themselves for too long.
The Brand Lab Series came from the same conversation I keep having. Smart, capable people whose message isn't reflecting the level they're operating at. These workshops are the fix.
The people who'll benefit, often feel this way:
You're good at what you do but struggle to communicate it simply and consistently
You've outgrown your current brand but haven't caught up to it yet
You second-guess your content before you post and sometimes don't post at all
You want to attract higher-quality clients but your message isn't quite landing
You're using AI to help with content but it doesn't sound like you
THE BRAND LAB WORKSHOP
$330
Three recorded sessions + workbooks.
Questions to get you clear, aligned and stop the overthinking loop.
Each session builds on the last. Monica uses this method with her clients.
Instant access. Yours to keep.
You finish the series understanding how to use your communication for pitching, selling and building your audience.
The Brand Lab Review
Hill Young
I had the opportunity to learn from Monica Kade's Brand Lab Series. Her workshops on brand clarity and brand alignment helped me think much more deeply about how a business communicates, not just what it offers.
What I appreciate most about Monica is her ability to bring clarity to complicated ideas. She has a very thoughtful way of helping business owners understand their message, positioning and audience without making the process feel overwhelming.
Mariana Tsecoutanis
As a small business owner, there have been times when I've felt completely overwhelmed. After 14 years in business, I reached a point where I was working 14-hour days and questioning whether I could continue. I knew I was working hard but all the pieces weren't coming together.
Working with Monica has completely changed the way I think about my business. She is incredibly generous with her knowledge, genuinely wants her clients to succeed.
Questions founders ask before they buy
What exactly do I get?
Is this live?
I don't have time. How much does this actually take?
I've tried this before and it didn't stick. Why is this different?
Why do I need this if I'm already using AI?
Will I leave with my copy written?
Who is The Brand Lab for?
What happens after I finish?
Walk in overthinking.
Walk out with the foundation.
You've got further than most by figuring it out alone.
If you're still not where you want to be, you're missing this groundwork.
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Any questions, reach out here.
